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AI Visibility Audit
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Prepared by saigon.digital · April 2026
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Your customers are no longer just searching on Google — they're asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital has been a valuable partner in strengthening our digital presence and thinking more strategically about visibility in modern search. Their team understands not just websites and SEO, but where search is heading — especially with AI-driven discovery changing how families research schools. They brought practical recommendations and a strong commercial mindset around admissions ROI, school visits, and enquiry generation. We were impressed by their ability to connect technical execution with real outcomes for brand awareness and parent engagement.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where VendorPM stands in the AI search era — and the opportunity cost of the current gap.
Despite being 'the industry's leading all-in-one vendor lifecycle platform,' VendorPM is effectively invisible when property managers ask AI tools which software to shortlist. NetVendor — with a DR 14 points higher and stronger category positioning — is winning the recommendation war before buyers ever see your homepage.
We tested how VendorPM appears when potential customers ask AI tools to recommend Vendor Management SaaS providers in Toronto, Canada. Here's what we found.
VendorPM surfaces only in brand-name queries — rarely in 'best of' category recommendations.
Appears in some AI Overviews but consistently behind NetVendor and Yardi VendorShield.
Perplexity defaults to NetVendor, Yardi, Jones, and Facilio — VendorPM absent from recommendations.
Gemini recommends competitors with stronger third-party citations and review-site presence.
1 / 4 platforms currently surface VendorPM in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages, and consistent brand signals across the web — all of which competitors currently have more of.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here's who appeared — and whether VendorPM was in the answer.
NetVendor wins nearly every buyer query in your category. VendorPM only surfaces when users explicitly type your brand name — meaning you're invisible during the critical 'shortlist' phase.
These are solvable gaps. Comparison content, authority pages, and third-party citations can lift VendorPM into the same recommendation set within 60–90 days.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| VendorPM You | 45 | Partial | Partial | Not Cited | Audit target |
| NetVendor | 59 | Cited | Appearing | Cited | Owns the 'compliance-led vendor management' narrative with deep content and clear positioning. |
| Yardi VendorShield | 87 | Cited | Appearing | Cited | Massive parent-brand authority (Yardi DR 87) pushes VendorShield into every AI summary. |
| RealPage Vendor Credentialing | 88 | Cited | Partial | Cited | Enterprise brand equity and third-party listings across every major review site. |
| AppFolio | 90 | Cited | Appearing | Partial | Integrated PMS platform frequently cited in 'best for property managers' lists. |
| Jones | 63 | Partial | Appearing | Cited | Specialised COI narrative ('99.9% audit accuracy') that AI models love to quote. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes VendorPM can make right now to start appearing in AI-generated recommendations within 30–90 days.
Create 'VendorPM vs NetVendor', 'VendorPM vs Yardi VendorShield', and 'VendorPM vs RealPage' pages with structured pros/cons, pricing, and use-case tables — the exact format LLMs pull from when asked to compare tools.
NetVendor owns 'compliance-led.' Claim a distinct wedge — 'pre-vetted vendor procurement' or 'commercial real estate vendor marketplace' — and saturate your site, G2 profile, and PR with it so AI models associate the phrase with VendorPM.
Close the DR gap by earning mentions in BOMA, IREM, PropTech publications, and seeding fresh 2026 reviews on G2, Capterra, and TrustRadius — the primary corpus Perplexity and ChatGPT pull from.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
VendorPM has a clear path to AI search visibility. The gap to competitors is real — but it's also closeable. We've done this for businesses across Toronto, Canada and similar markets. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem.